If you haven't heard of Pinterest, you need to get up to speed with the world of social media. Pinterest is hot right now. It's one of the fastest growing social media sites ever, and it's being used by millions of people around the world.
The growing popularity of Pinterest is a huge opportunity for anyone looking to drive free, targeted traffic to websites, blogs, affiliate products, etc.
In this post, I'm going to fill you in on 5 ways that you can use Pinterest to drive free traffic to your website. If you don't have a Pinterest account just yet, you can sign up here. Once you have your account set up, login and try out some of these traffic generating techniques…
1. Take Advantage of Active Links
When you post a hyperlink in the description of a pin, that link is active… That means that somebody can click your link and it will direct them to your website. Just be sure that you have http:// at the beginning. For example, you would type http://www.digitalmarketingreview.com rather than simply www.digitalmarketingreview.com
You can post an active hyperlink in the description of your pin, and you can even post them in the comments section as well. That means that you can take advantage of other popular pins by using the comment section to post a link to your website. Just make sure that the link and comment are relevant to the image/discussion. Otherwise, it will likely be removed and you may get reported for spamming. Not to mention that the traffic will most likely not be very targeted.
2. Pin From Your Target Site When Possible
There are two different ways that you can add new pins (not repins) to your boards. You can either upload them from your computer, or you can enter the URL that they came from.
When you use the image's URL, the image itself becomes an active hyperlink back to the source. That means that if you pull an image from your site, it will direct users to your website when they click on the image in Pinterest. For that reason, you want to be sure that you are using images hosted on your own site whenever possible.
3. Add A 'Pin It' Button To Your Site
If you have interesting images on your site that people might want to share, be sure to have a Pin It button on your site. The Pin It button makes it easy for site visitors to pin images from your site to their Pinterest boards.
When visitors pin images from your site using the Pin It button, those images link back to your site. As a result, you have people sharing a link to your site without having to do anything. This will get you more exposure and more traffic… and it essentially happens on auto-pilot.
Click HERE to generate your own Pin It button for your website.
4. Optimize Your Board Titles
Your Pinterest boards can potentially show up in Google searches, so make sure that you are using the appropriate keywords for the audience that you are targeting. For instance, if you are using Pinterest to sell books on Health and Fitness, you will want to make sure that you are using keywords that are related to the search terms that your customers will be typing into Google.
Keep in mind that you will want to target keywords with an appropriate balance of 'search traffic' and 'competition'. That means that you need to use keywords that are being searched frequently, but don't have very much competition from other websites/marketers. Google provides a good tool to help you find the right keywords to use in your board titles… http://adwords.google.com/keywordtool
5. Optimize Board Descriptions
Just like with your boards titles, you will want to use keywords in your board descriptions. Be sure that the descriptions accurately reflect the content of the boards, but also be sure that you are using the right keywords. Additionally, make sure that you are inserting your website URL into the descriptions and providing a call to action that will entice visitors to click the link.
Hashtags (#) are another great option to help your boards show up in search results on Pinterest. Place a hashtag in front of certain keywords and Pinterest will be more likely to place your boards in front of people that are searching for content related to yours. For example, placing #fitness in the description of your board will let Pinterest know that your board is about fitness, so your board might show up when somebody searches for the word 'fitness'.
These are just a few simple suggestions that will help you drive traffic to your websites with Pinterest.